For the purpose of website analysis, Google Analytics automatically collects and stores data (IP address, time of visit, device, browser information and information about your use of our website), from which user profiles are created using pseudonyms. Cookies may be used for this purpose. If you visit our website from the EU, your IP address will be stored on a server located in the EU to derive location data and then immediately deleted before the traffic is forwarded to other Google servers for processing. Data processing is carried out on the basis of a commissioned data processing agreement by Google.
In order to optimise the marketing of our website, we have activated the data sharing settings for “Google products and services”. This allows Google to access the data collected and processed by Google Analytics and subsequently use it to improve Google services. Releasing data to Google within the scope of these data sharing settings is based on an additional agreement between the data controllers. We have no influence over the subsequent data processing by Google.
We use the so-called user ID function for the purpose of optimised marketing of our website. With the help of this function, we can assign a unique, permanent ID to your interaction data for one or more sessions on our website and thus analyse your user behaviour across devices and sessions.
For web analytics, so-called “cross-device tracking” is provided by the Google Analytics extension function Google Signals. If your internet-enabled devices are linked to your Google account and you have activated the “personalised advertising” setting in your Google account, Google can create reports on your user behaviour (in particular cross-device user numbers), even if you change your end device. We do not process personal data in this connection; we only receive statistics compiled on the basis of Google Signals.
For web analysis and advertising purposes, the so-called DoubleClick cookie extension function of Google Analytics makes it possible to recognise your browser when you visit other websites. Google uses this information to compile reports on website activity and to provide other services relating to website activity and internet usage.